Damien Mulley on Irish Rail and Eircom's use of Twitter
9 February 10

Our third Social Media Unspun Masterclass with Damien Mulley went down a storm last Thursday in the Morrison Hotel. We never take a crowd for granted, so thanks to all who came.
 
It was oversubscribed, so apologies to those who didn't get a place, but do stay tuned for further social media classes to come.

Here is a short clip of  the day's proceedings in which Damien contrasts how Irish Rail used Twitter as a broadcast tool to reach their customers over the big freeze, with how Eircom uses it in an interactive way to communicate with their customers.
 
See if you can spot yourself in the crowd.
 
Damien's presentation will be emailed tomorrow to all who submitted an evaluation sheet. If you didn't fill in an evaluation, email evelyn@mediacontact.ie