Pivotal reveals young web fans not so sweet on Tweets
24 November 09

Do blogs, Twitter and Facebook count? 80% of 20 - 35 year olds think not!
 
The directors of EMCGPR and DTM (Direct to Market) Liz McGonigal and Martin Hayes are delighted to announce the merger of their two brands in the creation of Pivotal Communications. Alongside the news of their merger, the company has also been awarded the campaign for BT's loyalty card, 'Brown Thomas Black'.
 
Ahead of the campaign launch, Pivotal undertook an extensive survey using 800 - 1000 respondents covering topics which include brand likes and dislikes, internet habits, social interaction and, of course, politics.
 
The survey focused on the attitudes of 20 to 35 year-olds to online marketing.  It has discovered from early respondents that a massive 80% don't twitter, don't read or write blogs, and don't want to be hit by branding when they are interacting with their friends on their social media sites, such as Facebook etc. 

Communications director Liz McGonigal believes: "Online PR and brand targeting is still relatively new to many in Ireland, and, while a necessary component of any communications strategy has to be online, if you ignore the basics and walk away from the traditional, you will lose the longevity that sees many brands survive difficult economic times. The web is fast, it's transient and it's disloyal. Its motto seems to be always on the look out for the next best. Our advice is to make sure your brand stands the test of time, is the next best and remains the best for quality, for price and for your customers!"